Patient Engagement
Talk
People Who Live Healthy Lifestyles Don’t Deliberate (02:39)

Habits are formed by outsourcing control of the behavior to the context you’re in. In other words, “people who have healthy habits do so automatically,” says Wendy Wood, Provost Professor of Psychology and Business at the University of Southern California. “What you want to have happen is that people behave in this same automatic way.” For example, when you see a red light, you automatically put your foot on the brake. The goal is to help patients behave in the same way when it comes to their health.

From the NEJM Catalyst event Patient Engagement: Behavioral Strategies for Better Health at the University of Pennsylvania, February 25, 2016. Watch Part 2 of Wood’s talk: What’s Advertising Got to Do with It?

More From Patient Engagement
Steps for Deploying Nudge Unit in Health Care

Nudge Units to Improve the Delivery of Health Care

Key information and important choices are constantly being presented in health care. Yet often the frames or default options used are selected without attention to strategic goals.

Example Cost of Custom-Built PRO Collection Platform

The Cost of Patient-Reported Outcomes in Medicine

Implementation of routine PRO collection is paramount to measuring and maximizing value in health care.

Mentoring, Education, and Engagement: An Employee Training Technique to Improve Patient Experience and Employee Satisfaction

How open communication and one-to-one mentoring generated team spirit and a learning environment.

Face-to-Face Group Sessions Are the Most Useful Mode of Communication in Health Social Networks

Survey Snapshot: Patient Networks Are Important for Outcomes

NEJM Catalyst Insights Council members overwhelmingly agree that social networks can impact chronic diseases and healthy behaviors, but time commitment and funding prevent their prevalence.

Consumerism in Health Care

Will personalized interventions transform how we improve an individual’s health? A frequent-flier expert believes that it will.

Chronic Disease Management and Healthy Behavior Promotion Are the Best Uses of Health Social Networks

Patient Engagement Survey: Social Networks to Improve Patient Health

Social networks — both face-to-face and virtual — have been shown to positively impact behaviors such as weight loss and smoking cessation. Is the health care industry ready to more widely leverage this mechanism for increasing healthy behaviors among patients?

Patient Inducements — High Graft or High Value?

Can health care be more like Uber and Lyft?

Consumer Engagement: New Tools and Capabilities for Health System Marketing

Novant Health is using research and data analytics to identify and engage new consumers, develop more relevant products and services, and support its mission and brand promise.

The Patient as Consumer and the Measurement of Bedside Manner

Many physicians do not believe patient satisfaction is a legitimate pursuit. Yet they must meet consumers of health care where they are — on Internet ratings sites.

Halpern02_clip_still: A/B Testing Health Behavior Interventions

A/B Testing Health Behavior

Health care can’t implement changes overnight like Silicon Valley, but we can still learn from their version of treatment and control.

Connect

A weekly email newsletter featuring the latest actionable ideas and practical innovations from NEJM Catalyst.

Learn More »

Topics

Patients As Customers

97 Articles

Nudge Units to Improve the Delivery…

Key information and important choices are constantly being presented in health care. Yet often the…

Patient-Centered Care

194 Articles

Nudge Units to Improve the Delivery…

Key information and important choices are constantly being presented in health care. Yet often the…

Patient Incentives

57 Articles

Nudge Units to Improve the Delivery…

Key information and important choices are constantly being presented in health care. Yet often the…

Insights Council

Have a voice. Join other health care leaders effecting change, shaping tomorrow.

Apply Now