Patient Engagement I
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A Universal Bulldozer for Overcoming Behavior Change Barriers (00:53)

Why have we been more successful with behavior change in the retirement domain than in the exercise domain? David Laibson, Chair of the Department of Economics at Harvard University, shares three critical elements for behavior change intervention to be highly successful: preexisting motive, a set of barriers to overcome, and an intervention that has universal capability to overcome those barriers — a universal bulldozer.

From the NEJM Catalyst event Patient Engagement: Behavioral Strategies for Better Health at the University of Pennsylvania, February 25, 2016.

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