Thought Leader, New Marketplace

Rushika Fernandopulle, MD, MPP

Iora Health

Rushika Fernandopulle is a practicing physician and co-founder and CEO of Iora Health, a health care services firm based in Cambridge, MA, whose mission is to build a radically new model of primary care to improve quality and service and reduce overall expenditures. He was the first Executive Director of the Harvard Interfaculty Program for Health Systems Improvement, and Managing Director of the Clinical Initiatives Center at the Advisory Board Company.  He is co-author or editor of several publications, including Health Care Policy, a textbook for physicians and medical students, and Uninsured in America: Life and Death in the Land of Opportunity. He serves on the staff at Massachusetts General Hospital and on the faculty of Harvard Medical School.  He earned his AB, MD, and MPP (Masters in Public Policy) from Harvard University, and completed his clinical training at the University of Pennsylvania and Massachusetts General Hospital.

Jeffrey Kosowsky and Rushika Fernandopulle Panel Clip Still: Has the ACA Discouraged Healthcare Innovation?

New Marketplace

Has the ACA Discouraged Innovation?

Should government be involved in health care innovation?


Reading List: Rushika Fernandopulle

NEJM Catalyst Thought Leader Rushika Fernandopulle weighs in on the most influential and inspiring texts of his career.

Panel Clip Still: Why Health Care and Health Care Services Aren't Like Staples or Starbucks

New Marketplace

Why Health Care Isn’t Staples or Starbucks

Health care is local, for better or for worse.

Rushika Fernandopulle Iora Health Relationship-Based Care Talk Still

New Marketplace

“We Have to Change Everything”

Transactions don’t heal anyone. What we need is relationship-based care.

Fernandopulle, Dafny & Kosowsky Panel Clip Still: New Health Care Entrants: Friends or Foes?

New Marketplace

New Entrants: Friends or Foes?

New entrants to health care typically don’t see themselves as competitors to incumbents — but the incumbents do.

Kosowsky03 Panel Clip Still: How Can Health Care Innovators Stay Ahead of Imitation?

New Marketplace

Innovation vs. Imitation: Staying Ahead of the Game

When a newbie comes in that hasn’t had to fight the fight, how do you get your customers to stay with you?

Panel Clip Still: Overcoming New Entrants' Big Barriers

New Marketplace

Overcoming the Fear of Doing Something Different

How two new health care entrants overcame their biggest barriers to success.

Rushika Fernandopulle Panel Clip Still: Sculpting the Pieta of Health Care

New Marketplace

Sculpting the Pieta of Health Care

When you start from scratch, that’s how you achieve good care.

New Marketplace

Q&A: On Being a New Entrant in Primary Care

The CEO of Iora Health describes what it’s like to be a new entrant in our rapidly evolving health care marketplace.

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