Thought Leader, Patient Engagement

Roy Rosin, MBA

Chief Innovation Officer
Penn Medicine


Roy Rosin is Chief Innovation Officer at Penn Medicine, working to rapidly design, test, and implement high-impact health care delivery practices. His team reimagines interventions to achieve dramatically improved patient outcomes, experience, and high-value care. In the past 5 years they have driven measurable progress in readmission rates, medication adherence, screening rates, guiding patients to optimal care settings, and hypertension management, among other breakthroughs.

Previously, Roy served as the first VP of Innovation for Intuit, a leading software company best known for Quicken and TurboTax. In this role, he led changes in how Intuit managed new business creation, allowing teams to experiment quickly at low cost. After 5 years of redesigning practices, the company delivered shareholder returns 33 times the S&P 500. Intuit now consistently appears on Forbes’ list of the most innovative companies in the world.

Prior to leading innovation, Roy’s Quicken team achieved record profitability and product leadership while growing to 14 million consumers. Roy’s 18 years with Intuit spanned the early years in software to their emergence as a leading SaaS provider.

Outside of his Penn role, Roy advises start-ups and Fortune 100 companies building new technology businesses focused on making a meaningful difference in people’s lives.

Roy received his MBA from Stanford and graduated with honors from Harvard College.

Making Healthy Habits Fun Panel Clip Still

Patient Engagement

Making Healthy Habits Fun

Examples of making exercise and eating healthier not necessarily effortless, but fun.

Making the Right Choice the Easy Choice Roy Rosin Talk Still

Patient Engagement

Making the Right Choice the Easy Choice

Examples from inside and outside health care on changing the environment so that if people take no action at all, the right thing — the healthy thing — still happens.

Patient Engagement

If We Can See the Outcome, We Can Change the Outcome

How Penn Medicine’s Chief Innovation Officer parlayed success at one of the nation’s biggest software companies into meaningful outcomes for health care.

Patient Engagement

Engineering Social Incentives for Health

It’s important to engineer social engagements that promote health, but we must also test their acceptability and effectiveness.

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