New Marketplace 2015
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Meeting the Needs of Both Patient and Consumer (00:51)

Each of us is both a patient and a consumer, but rarely at the same time, notes Sharon Levine, Director and Senior Advisor for Public Policy, Pharmacy, and Professional Development for The Permanente Medical Group of Northern California. When we make purchasing decisions around health plans, insurance products, and future needs, we are consumers. When we’re sick, hurt, or frightened, we are patients — and a very different set of values comes into play. But health care providers don’t get to choose either/or.

From the NEJM Catalyst event Innovation in Health Care Leadership: The New Health Care Marketplace at Northwestern University, June 4, 2015.

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