Mr. Kirchhoff is currently the CEO of Snap Kitchen, Inc., an innovative healthy food concept headquartered in Austin, Texas, with presences across Texas, Chicago, and now Philadelphia. Prior to Snap Kitchen, Mr. Kirchhoff was an Executive-in-Residence with the health care group at Warburg Pincus, where he helped incubate Helix, Inc. a consumer genetics start-up. Previously, he served as CEO of Weight Watchers International, the world’s leading provider of weight management services. Mr. Kirchhoff was the sixth employee and the first senior hire at WeightWatchers.com in 2000, initially serving as SVP of Strategy and Business Development before serving as CEO. Prior to joining WeightWatchers.com, he held roles at a variety of companies including the Enthusiast Media Group of Primedia, PepsiCo, and The Boston Consulting Group. Mr. Kirchhoff has a BSE in Biomedical and Electrical Engineering from Duke University and an MBA from the University of Chicago, where he graduated with high honors.
The U.S. has pockets of innovation, but they’re not as widespread as in other countries.
Americans are bombarded with health advice by the mass media. What effect do these messages have on the attempt to change health behavior?
Can we expect patients to understand the subtleties of value-based benefits design when it’s hard enough for the experts?
The biggest way you can impact behavior change is to attack it at the environmental level.
Clinicians might not have time in their encounters with patients, but they can act as the bridge to those who can.
It’s about adding friction to unhealthy choices while removing friction from healthy ones.
Patients don’t care as much about their health issues as you think they do.