Thought Leader, Patient Engagement

David A. Asch, MD, MBA

Executive Director
Penn Medicine Center for Health Care Innovation


David Asch is Executive Director of the Penn Medicine Center for Health Care Innovation. He is Professor at the Perelman School of Medicine and the Wharton School at the University of Pennsylvania, where he also directs the Robert Wood Johnson Foundation Clinical Scholars Program. He practices internal medicine at the Philadelphia Veterans Affairs Medical Center, where he created and from 2001 to 2012 directed the Center for Health Equity Research and Promotion.  From 1998 to 2012 he was Executive Director of the Leonard Davis Institute of Health Economics. His research is in the area of behavioral economics and health and aims to understand and improve how physicians and patients make medical choices. He is an elected member of the National Academy of Medicine and he has received many awards for teaching, mentorship, and research.

Patient Engagement

Engineering Social Incentives for Health

It’s important to engineer social engagements that promote health, but we must also test their acceptability and effectiveness.

David Asch and Niteesh Choudhry Panel Clip Still: Social Incentives vs. Privacy - Removing the Friction

Patient Engagement

Social Incentives vs. Privacy: Removing the Friction

People are more willing to be social about their health than you might think.

Patient Engagement Panel Clip Still: Can—and Should—Benefit Design Be Standardized?

Patient Engagement

Can—and Should—Benefit Design Be Standardized?

Our goal should be to offer the right services to the right patient at the right time.

Patient Engagement Panel Clip Still: Physician's Role in Improving Patient Behavior

Patient Engagement

The Physician’s Role in Improving Patient Behavior

Where — and with whom — does the responsibility lie when it comes to elevating patient engagement?

Patient Engagement Panel Clip Still: Disruption in Hospital Health Care

Patient Engagement

‘No App for That’: Disruption in Hospital Health

Is there an Uber in health care’s future?

David Asch Panel Clip Still: Making a Stand Against Hiring Smokers

Patient Engagement

Making a Stand Against Hiring Smokers

It may be more common, but the controversy of ethics still stands.

Patient Engagement

Asymmetric Thinking about Return on Investment

ROI has emerged as a popular metric in health care — usually to explain why providers lose money on chronic care — alongside more patient-centered, but expensive, metrics like survival. Health care financing must change to accommodate both measures.

Patient Engagement

When — and How — Can Incentives Actually Work?

Incentives can work if they’re designed a bit better.

David Asch Video Still: Benefit Design: Keep It Simple, Make It Social

Patient Engagement

The Mind Is a High-Resistance Pathway

What behavioral reflexes can we build into behavioral strategies?

David Asch Video Still: Benefit Design: Keep It Simple, Make It Social

Patient Engagement

Benefit Design: Keep It Simple, Make It Social

An incentive people can’t understand can’t work.

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